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As patients become the real healthcare customers, hospitals must provide them with tools that
provide quick and easy access to personal and financial healthcare information.
With healthcare costs growing at unprecedented
rates, employers and insurance plans are shifting more costs
and responsibilities to patients. As the one who not only receives
the care, but pays for it, today’s patient is the “new healthcare consumer.”
And perhaps for the first time, hospitals and physicians are
recognizing that the patient must be treated as the true customer.
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