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Using Market Projections to Identify Growth Opportunities
(11/14/2005) HCT Project Volume 3
By Christopher N. Clemmensen, Solucient, part of Thomson Healthcare
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As part of Nashville-based HCA, one of the largest healthcare systems in the nation, Denton Regional potentially has access to a great deal of capital for expansion, but HCA leadership wants to make sure projections are as accurate and dependable as possible before funding will be approved. “If you can’t show the numbers on the table, you don’t get the millions of dollars that have to be committed to these projects,” says Nancy Horvat, vice president of business development at the hospital. Horvat says HCA leadership has been impressed with the quality of Solucient projections. Solucient also helps train staff on how to use its products and helps them choose the right reports. Solucient data is especially useful because it is built around local use rates.


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